Discounting Massages - Pros and Cons

In my article about gifts and specials for massage clients I pose a question about special pricing options and discounting massages.

In the last paragraph the article says, "Some therapists feel this creates a situation where clients postpone getting massages during the rest of the year, holding out for special prices. Others feel that special pricing may attract new clients who will try the massage and stay throughout the coming year."

And so I'll ask you here - What do you think about discounting massages?